2- REBIRTHS
Artisan Communities (formerly Reynen & Bardis) & Silverado Homes (formerly Lakemont Homes) were predominant players prior to the recession. After reorganizing and re birthing, each one has come out of the recession with a renewed vigor. The economy honed their financial acumen. As companies strengthen and clean up their balance sheets and land challenges, they will emerge stronger than ever and more prepared for the future.
1- ONLINE MARKETING IS STRONGER THAN EVER
The web is where more buyers begin their search. The online connection that builders and businesses make with prospecting homeowners has never been more critical to selling and referrals. Today, the disciples within internet marketing have multiplied, and with the resources available to a business, internet marketing campaigns are now more powerful than ever before. From how a site is built, the layout can either help or hinder Search Engine Optimization and conversions. In many cases, a site’s performance can be improved through redesigned site architecture. Paid search is gaining more popularity, as it is a great way to reach a precisely targeted audience through various types of online advertising with the content, products or services a business offers. Web analytics also provide essential data about countless facets of internet marketing campaigns.
Whatever you do in 2012 – pay attention to the emerging trends as it can be a major indicator of FUTURE Business!
Rachelle Goodness is the owner of Builders Magazine and Builders Media. She has extensive experience in advertising and marketing to small and medium businesses with a focus on new media (social media, online marketing and communications). Her company has received numerous awards and she can be reached at (775) 355-9288 or at rachelle@buildersmagazine.com
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